The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper Condition:Very Good without ignoring the prevalence of

without ignoring the prevalence of US and global brands in contemporary culture

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The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper Condition:Very Good without ignoring the prevalence ofThe consumer goods industry accounts for 20 percent of the worlds gross domestic product (GDP)thats over $14 trillion in turnover. And yet the industry isnt growing! It lags behind global GDP growth, and the latest figures suggest that the worlds top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect hyper