Joico Blonde Life Brightening Shampoo Repair Color treated hair often needs

Color treated hair often needs special care to maintain its color and luster

clean strands—wonderfully resilient and healthy-looking

May the force be with you: We think the vibrant new shampoo deserves honorable mention for its ability to give the phrase serve and protect__

Infused with patented OLAPLEX Bond Building technology

This color can add turquoise tones to virgin

Joico Blonde Life Brightening Shampoo Repair Color treated hair often needsJoico Blonde Life Brightening shampoo produces a luscious lather that lifts away dirt and oil. Free from sulfate. For bleached, double processed or high lifted blonde hair. 250ml Blonde Life is a glistening collection of home care products that protect, detoxify, and bump up the brilliance and strength of hair thats been bleached, double processed, or lifted to new heights; while preventing environmental damage and off tones.