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LOMA | Violet Shampoo & Conditioner session label powder cloud Taylor Of Old Bond Street'sAn innovative blue violet pigment shampoo that will enhance and brighten blonde and grey hair while neutralizing yellow to brassy tones. It contains natural healing ingredients and essential oil based fragrances. Sulfate, gluten, soy and paraben free. Aromatherapy of Vanilla Bean and Blood Orange. Directions: Apply desired amount of shampoo to wet hair, lather, rinse and follow with LOMA Violet Conditioner. Make sure to apply conditioner only the end